CEO of Alaska Air Is Thinking Out Loud And It Is Very Interesting

Brad Tilden, CEO of Alaska Airlines is thinking that he might keep Virgin America brand separate and run it that way.  That may make a lot of sense because Virgin is an Airbus operation and Alaska is a Boeing shop.  That is just one difference.  Culturally, the two may have some integration stumbling blocks as well.

Check out the whole article AP here:  ARTICLE