So Alaska Air is purchasing Virgin America for 2.6 Billion in cash and assumption of debt. Total is approximately 4 Billion. A LOT of money. I am thinking that some of this was defensive to make sure that Jet Blue did not get a west coast expansion.
I am really excited to see how the actual implementation takes place. As a SEA flyer, I can't wait to see how my route options will evolve.
Read the NYT article.